The Service Based Economy.
The majority of the American economy is service based. Over 77% of US GDP is made up of services. This means that for companies offering a service, they need to stand out from the crowd. While many technical services overlap, the ability to offer specialization can be another step towards profitability. Branding your company as an industry leader in a specialized field can attract trust and credibility. Incorporate exceptional customer service, and you will generate repeat business.
How Can We Help?
Have a success story? Looking to highlight the project? Investing in a past performance case study can boost the appeal of your capabilities and attract new customers.
Keep your clients up to date on the success your company has in its field. Give prospects a reason to call by showcasing company accolades, awards, and showcase your skills.
Proposals & Bids
Need to respond to an RFP? Create proposals that catch the eye and tell why your company is right for the job. Take it even further with visual designs, charts, and data points.
Keep the phone ringing. For companies specializing in highly technical services, it can be challenging to convey to an audience the scope of your offerings. Many owners rely on engineering or service specialists to explain further. Saying things like we can do everything can be confusing to a client. It’s always better to identify a need, and tailor solutions based on real data.
Is it Time For a Refresh?
As industries change, technology often changes with them. People are naturally adverse to change, and the same goes for executives. Developing habits that are forward thinking is the easiest way to keep current and improve profitability. Great executives are thinking at least 3 to 5 years ahead of the times. While these changes are made internally, it’s important to let your audience know. Keeping your service offerings current and incorporating new processes and tech can create new avenues of revenue and growth.
Updating Old Documentation?
Companies that have been around, tend to accumulate documents. Often there is sensitive data embedded. If you’re having trouble updating docs or want a explore new software, ask about our remediation services. We can always recommend new document repositories. A lot has improved in the last few years.
Give people what they need to fully understand the capabilities of your products. Put that content out into the world and circle back around with real-time data and analytics.
Create an ecosystem of awareness for your users, partners, distributors, and suppliers. Let them know exactly what services they can call on you to deliver.
Sales & Marketing
Speak the language of business. Drive sales and marketing by creating the right content for the right customers in the right industry.
Design & Research
Present amazing user experience research and design content that articulates to stakeholders the value of research while using data to support your findings.